Identity

We wanted to create an identity that had a meaning behind it. We brainstormed a few ideas and firstly we wanted to have something that symbolised growing as we wanted it to symbolise a growing company. We thought about having a sunflower and over the top have the name of our ident.
We wanted to have both our names as a part of the ident so we played around with putting our names together and finally we came to a decision of having "Luem" as our identity name, i think it flows really nicely and sounds professional.

After collecting images of flowers and using photoshop to edit it together, when we put it at the start of the opening we didn't think it looked quite right and out of place, so instead we took a clip that we were going to include in our opening of a egg timer speeded up and use it as our identity with the title "Luem" over the top of it. I think it works well and is quite plan which makes it affective.